On Wednesday, October 2nd, the Daviess County CEO Cohort joined the Martin County CEO Cohort for an insightful visit to Lark Ranch, where they engaged in a thought-provoking discussion with Adam Lark. The session was rich with information, focusing on the challenges and rewards of running a seasonal business.
Lark Ranch has experienced remarkable growth since its inception in Loogootee, Indiana, in 2001. From that first location, the business expanded to Greenfield, Indiana, in 2008, and most recently added a third site in Lanesville, Indiana, this year. Lark Ranch has become a premier fall destination, offering a variety of attractions, such as a corn maze, pumpkin patch, rides, and food stands, making it the ultimate autumn experience.
During his presentation, Adam Lark touched on several key topics:
**Logistics of managing an outdoor business: He humorously raised practical concerns like, "Do we have enough restrooms?"
**Part-time seasonal business: He discussed the challenges and rewards of running a seasonal operation.
**Investment in infrastructure: Lark emphasized the importance of refurbishing and making things attainable to ensure sustainable growth.
**Building business relationships: One of the standout points was the value of forming partnerships and collaborating with other businesses to fuel mutual growth.
**Vision and determination: Adam credited his father, Matt Lark, for creating the vision of a unique fall experience, which has driven the business's success.
**Thinking outside the box: Adam urged aspiring entrepreneurs to break free from self-imposed limitations.
**Exploring alternative sources of income: He encouraged looking for new ways to grow and diversify revenue streams.
The Daviess County CEO Cohort expressed their gratitude to Adam for his hospitality and enjoyed a fun-filled day, including a train ride and sliding adventures, which made the experience even more memorable. Lark Ranch serves as a shining example of how innovation, hard work, and entrepreneurial spirit can turn a vision into a thriving reality.
