On Monday, October 7th, the Daviess County CEO Cohort had the privilege of hosting Gracie Madison, a distinguished 2020 CEO Alumni. Currently studying Marketing and Public Relations at the University of Southern Indiana, Gracie shared valuable lessons and experiences with the cohort, offering insights that helped shape her professional journey.
Gracie highlighted several key areas where the CEO program has been instrumental in her development:
1. Public Speaking: The confidence to articulate ideas clearly.
2. Networking: Building meaningful connections that opened doors for her career.
3. Real Business Experience: Gaining practical skills in entrepreneurship.
4. Connections: Establishing professional relationships with mentors and peers.
5. Organization and Event Planning Experience: Learning to manage projects effectively.
6. Marketing: The importance of clear messaging and value proposition.
7. Confidence: Trusting in her abilities to pursue her passions.
Insights on Trade Show Preparation
Gracie’s visit provided invaluable guidance to the cohort as they prepared for their upcoming trade show. She emphasized the need for clarity in presenting their product, posing important questions for them to consider:
* What makes your product special?
* What problem does it solve for the customer?
Her advice encouraged the cohort to think critically about how they position and communicate their unique value propositions.
One of the standout revelations Gracie shared was the concept of recognizing oneself as a personal brand. The CEO program instilled in her the importance of personal branding and how it plays a vital role in career success. Gracie emphasized the importance of interview strategies, urging students to articulate what makes them unique and to confidently express their authentic selves during interviews and networking opportunities.
As she concluded her talk, Gracie left the cohort with a powerful reflection: college is a canvas, and individuals have the opportunity to paint their own experiences on it. She encouraged the students to be active participants in shaping their journeys, seizing every opportunity, and making the most of their time.
Her wisdom and enthusiasm inspired the group, reminding them that their futures are in their hands and that the CEO program has given them the tools to succeed. A heartfelt thank you to Gracie Madison for her guidance, encouragement, and for empowering the next generation of entrepreneurs.


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