Daviess County CEO Cohort Gains Insights from Heller's Unlimited/The Country Garden Owners
On November 12, 2024, the Daviess County CEO cohort had the privilege of hosting Judy and Charlie Heller, owners of Heller's Unlimited/The Country Garden. Charlie, who is also a mentor to one of the cohort members, shared their inspiring journey to success.
Charlie recounted how he began mowing lawns at the age of 10, emphasizing the importance of perseverance and the mindset of "falling forward" in the face of challenges. He also stressed the role of faith in navigating the ups and downs of entrepreneurship.
The Hellers provided practical advice on various aspects of running a business, including:
1. Benefits of being self-employed while recognizing the challenges of uncontrolled costs like insurance and fuel.
2. Smart credit card usage and financial management.
3. Adapting quickly to unforeseen circumstances.
4. Strategic growth by diversifying offerings.
5. Focusing on repeat business and building a loyal customer base.
6. Delivering exceptional service as a key differentiator.
7. Effective branding to make their vehicles and business stand out.
8. Handling rejection and learning to move on without dwelling on setbacks.
They also discussed how events like the COVID-19 pandemic can significantly impact service-based businesses and shared tips on resilience.
During the visit, Judy led the cohort on a tour of the greenhouse, offering an in-depth look at their processes and operations.
The Daviess County CEO cohort extends heartfelt thanks to Judy and Charlie for generously sharing their time, wisdom, and inspiring stories.