On Wednesday, February 5th, the Daviess County CEO Cohort stepped into a world of Amish charm and entrepreneurship at Knepp’s Amish Kountry Korner. This unique establishment—part deli, part bakery, part bulk food store, and part general store—is more than just a business; it’s a testament to hard work, faith, and adaptability.
Owner Julie Knepp welcomed the group with open arms, sharing the inspiring story behind her store. While Knepp’s Amish Kountry Korner officially opened on August 1, 2020, its roots stretch back decades to Knepp’s Country Cafe, founded in 1993. The shift from café to country store reflects Julie’s ability to evolve with her customers’ needs, all while staying true to her values.
Julie’s approach to business is built on faith, contentment, and resilience—principles that have guided her through both challenges and growth. She didn’t just share her journey; she gave the CEO Cohort a crash course in entrepreneurship. She tackled essential topics like setting fair prices, choosing between sole proprietorship and partnerships, standing out in a competitive market, and the ongoing challenge of hiring and retaining employees.
One of the key takeaways? Entrepreneurship is a lifelong learning process. Julie stressed the importance of self-evaluation, adapting to change, and leaning on a network of fellow business owners for support. But beyond business strategies, she offered a powerful reminder: family comes first. No matter how demanding the entrepreneurial path may be, staying grounded in what matters most is essential.
The visit wasn’t just about gaining business insights—it was also about enjoying the delicious rolls and pop that Knepp’s Amish Kountry Korner is known for. The CEO Cohort left not only with full stomachs but also with fresh inspiration and a deeper appreciation for what it takes to build a thriving, values-driven business.